When the ad agency Fallon first reached out about asking if I'd be interested in doing a shoot for Arby's, I was a bit surprised since food photography isn't what I'm known for. Then they explained that Arby's was going to launch a limited edition clothing line that they wanted me to photograph to accompany the launch of the Real Country Style Rib Sandwich.
Why was Arby's making clothing?
Well, these weren't just any clothes. These premium sweats, just like their meat, are also smoked over hickory wood for hours, creating the scented Smoked Sweats.
The idea took off and sold out in minutes. Check out the landing page that I had the pleasure of shooting the assets for: https://arbyssmokedsweats.com/
And some press: https://lnkd.in/g-jEPXcc
And if you really still want a pair, check ebay: https://lnkd.in/gKi-R55x
Check out more new work I've been creating on my site at https://lnkd.in/gpeqU2_W
Why was Arby's making clothing?
Well, these weren't just any clothes. These premium sweats, just like their meat, are also smoked over hickory wood for hours, creating the scented Smoked Sweats.
The idea took off and sold out in minutes. Check out the landing page that I had the pleasure of shooting the assets for: https://arbyssmokedsweats.com/
And some press: https://lnkd.in/g-jEPXcc
And if you really still want a pair, check ebay: https://lnkd.in/gKi-R55x
Check out more new work I've been creating on my site at https://lnkd.in/gpeqU2_W
The Website: https://arbyssmokedsweats.com/
